JetBlue
Booking
Timeline
2018⏤2021
Team
Big Spaceship
Role
Senior UI Designer
The Challenge
Building JetBlue’s first responsive booking experience
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Project Context
JetBlue is well-established as a leader in customer service and in-flight experience. Their website, however, was less than user-friendly, causing issues with booking and ultimately leaving customers unsatisfied.
In 2018 JetBlue teamed up with Big Spaceship to design their first-ever fully responsive website and booking experience. The 3-year initiative involved design concepting, user testing, production, development, and more. The result was a successful launch that led to increased conversion, user sentiment, and purchases of ancillary products.
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Book with confidence
A streamlined interface prioritizes utility and gives users confidence.
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Focused flight results
What was a complex grid is now a simple list. By building a fare switcher function we were able to significantly declutter the interface.
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Shopping cart
Shop and compare easily by adding trips to your cart with the ability to purchase multiple flights simultaneously.
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Saved trips
Users can now save trips for later, compare prices, and plan with friends and family.
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Responsive design system
We created a responsive design system, ensuring that everything works seamlessly on even the smallest mobile screens.
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