Salesforce
Navigation System
Timeline
2021⏤2023
Team
Fantasy
Role
Lead UI Designer
The Challenge
Connecting 60,000 web pages across 20+ domains
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Project Context
Over the last decade, Salesforce has expanded rapidly.
The business produces and maintains thousands of pages spread across multiple domains, many with
one-off navigational structures. The result of this is a fragmented experience for users and a backend headache for Salesforce teams.
In 2021 Salesforce partnered with Fantasy to overhaul their entire digital experience. Core to this initiative was the design of a new navigation system. We were challenged to "find a way to connect our entire ecosystem." Over 2+ years we operated as an embedded team to design and deliver this vision.
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Access to everything
A new global navigation gives users access to the entire Salesforce ecosystem. A flyout menu combines ease of use and flexibility.
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Seamless search
A dynamic search experience anticipates what you need based on where you are and how you've been interacting with the site.
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Local wayfinding
A new contextual navigation system allows Salesforce sub-brands to build local navigations based on pre-defined parameters.
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Connected profile
Easily navigate between Salesforce products, save content for later, and build your credentials.
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Built to scale
Designed to work in 20+ languages across various regions⏤all documented in a robust design system.
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Salesforce
Profile Vision
