Fantasy
AI Hub
Timeline
2023
Team
Fantasy
Role
Lead UI Designer
The Challenge
Exploring the future of design and artifical intelligence
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Project Context
In 2023, Fantasy decided to go 'all-in' on AI. This meant aggressive company goals, a lot of experimenting with new tech and tools, and many conversations about the future of design and the anticipated trajectory of the industry.
We began by exploring the relationship between humans and technology. This meant lots of research, designing, and ultimately connecting with people. We decided to bring people along for the journey by creating an AI hub to showcase these experiments.
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A new era of design
Human-machine collaboration is changing. What does this mean for us?
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Thought leadership
As we're considering the future of design, we're capturing our thoughts and sharing them as we go.
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Exclusive interviews
A series of interviews offer insight into how design leaders are reckoning with new technology.
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Experimental tools
An AI toolkit to power human-centered design, available for anyone to use.
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